We genuinely get retail, because we are intensely into shopping. So we can help you understand what makes people buy, what makes shoppers pick up one product and not another one in the same category. What is the path to purchase they undertake in the store? Which are the hot spots on the retail map and which are the “skipped” areas?

We know that the new savvy-techno-shopper is a challenge for both retailers and producers and  the shopping experience in itself is changing. Mind the Gap experts believe that is very important to reinforce positive customer experience and convey a consistent brand message across different channels and touch-points.

We understand that connecting the dots between what happens in-store and outside it, how the decisions are made and how the dynamic between consumption occasions and need states is changing are hot topics of today’s marketing and trade strategies.

And we can help with valuable insight for that.