Our shorter term pop up communities allow you to get closer than ever to your consumers by encouraging them to work co-operatively, share experiences and direct the debate entirely on their own terms.
Main benefits:
They can ideate, co-create and add content. The anonymous online environment means even the most sensitive issues are discussed openly and honestly – whether it’s the financial details of a new car purchase or the symptoms of an illness.
We have used pop-up communities for a vast range of projects – including studies that have helped clients understand declining KPI’s scores, shape and re-define propositions, understand behaviors (including barriers to purchase), design campaigns, test communications messaging, identify innovation opportunities, understand brand perceptions (including customers and non-customers) and to test products.