In a complex and dynamic environment, to launch new and maintain existing products on the FMCG market, you need well-chosen business strategies. We can help you identify opportunities and stay ahead of competitors by putting together both a ‘full picture’ view of market trends and granular understanding of consumer demand and purchasing behavior. We believe our job is to help clients make stronger decisions, strategically and creatively, at the right moment in time. We use market research to give you valuable insights at all stages of a product’s life cycle – from concept development to positioning and marketing strategy formulation.

Our team has more than 20 years of experience on consumer goods market​, covering a wide range of types of studies: U&A, concept building and refining, pre & post communication assessment​, customer journey, shopper experience, customer satisfaction​, brand deep dive​ etc.