Customer experience should be a strategic priority for any business, the heart of every business decision, from product roadmap innovations to marketing campaigns.

 

How do we approach customer experience?

– Understand customers journey behavior and interactions across all touch points and channels, moments of truth

– Explore needs & sources of positive versus negative experience in each interaction point (pre-purchase, purchase, post-purchase)

Our team has consistent experience with the methodology, using it for different markets & including it in different types of studies: purchase experience with touchpoints in-depth exploration, usability for designing the best user experience, patient’s journey (in different therapeutic areas), customers’ experience during contract with provider etc.

   
Focus groups
USABILITY TESTS
In depth interviews
Creative focus groups
Pop Up Communities
Etnography
WAR GAMES
Co-Creation
Psychodrama
ALTERNATIVE GROUPS
Espresso shot research
Customer experience