This type of approach is really interesting and with great results when you are on a quest for solutions in complex market areas through the simultaneous action of the various representatives or work teams involved
The main objective would be to obtain an enhanced perspective on the analyzed topic: various views of the representatives involved, the relationship between the two worlds and possible ways of meeting.
We explore the topics with the dominant target group (e.g. doctors, teachers) and also with the lower target group (e.g. patients, students) and in the end, we wrap up and draw conclusions in a new round of discussions with the dominant target, based on what they observed previously at the lower target group.