We know that some decisions need to be fast and time is not always our friend. Therefore, we developed a “quick” solution in order to have results to emergent questions.
When you might need a “shot” of research:
Getting a feel for current issues around a brand or category
Road-testing initial hypotheses before main fieldwork
Disaster check on a packaging design/a communication platform, etc.
Or when time and budget won’t allow for anything else!